Champion-Led Growth as a B2B Expansion Strategy
Expansion revenue costs three times less than acquisition—if you build the system to find it.
Piotr Nadkarni
Section
Champion Tracking and Job-Change Plays
5 stories in Champion Tracking and Job-Change Plays.
Champion Departure and Churn Risk Response Playbook
When a key contact leaves, you have 48 hours to prevent up to half the account from churning.
Piotr Nadkarni
Identifying Internal Champions in Multi-Stakeholder B2B Deals
Look past likability to find who actually moves deals inside the customer's org.
Darius Whitaker
Job-Change Outreach Sequences That Convert Warm Relationships
Warm introductions to executives in new roles convert eight times better than cold outreach.
Freya Nakamura
Tracking Champion Job Changes as a Pipeline Signal
Former champions at new companies close deals twice as fast and 54% larger.
Piotr Nadkarni